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London’s Luxury Hotel Boom

13 Sep 20232m read

London is at the start of an unprecedented “Goldrush” of luxury hotel launches that will see thousands of high- end new rooms opening over the next two years.

At least 13 high end hotels are scheduled to open by 2025, many from world renowned operators that have never before had sites in the capital, whilst others are getting huge refurbishments.

The £1.1 billion Peninsula near Hyde Park Corner was officially launched on Tuesday with rooms priced from £1300 a night.

It will be the first newly built five- star hotel opening since Bulgari in Knightsbridge in 2012.

The Peninsula is followed at the end of the month by the £1.5 billion Raffles London at the OWO, the vast old War Office building in Whitehall after an eight- year development funded by the billionaire Hinduja brothers.

A night in rooms once used by former secretaries of state for war including Sir Winston Churchill, John Profumo and David Lloyd George costs from £1200.

Although London does not have a category above five star the opulent facilities and levels of staffing, in some cases three to every guest, put some of the new hotels on the same tier as the self-proclaimed seven star resort hotels of destinations such as Dubai.

The openings- London debuts for two of the most respected hoteliers in the world will be followed by a succession of launches in the coming months as projects that were delayed by Covid finally come to fruition.

Commentators said the extraordinary multi-billion pound investment programme reflects the enduring popularity of London among the world’s most wealthy travellers, particularly from America, the Middle East and Asia, with travellers from China starting to return in significant numbers for the first time since the pandemic.

Other highly anticipated openings include Six Senses at Whiteleys in Queensway due to launch next Summer, the Chancery Rosewood at the former US Embassy in Grosvenor Square scheduled for a 2025 start, and the Waldorf Astoria Admiralty Arch at the entrance to Trafalgar Square which also has 2025 pencilled in.

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Source: London Evening Standard

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