Conference and meeting venues are gaining greater confidence to run live events as shown by £1.6m worth of contracts that were signed or booked in three days after Plan B restrictions were lifted, according to etc.venues.
In addition to the contracts signed, business valued at £0.4m moved forward from enquiry to draft contract: £0.5m was for events taking place in Q1.
The number of enquiries was also up week-on-week, increasing by nearly 20%, according to the company. Cavendish Venues reported a similar increase with enquiry levels in that week leading up to the 23rd of January 15% up on the previous week and up on enquiry levels for the same week in 2021, 2020 and impressively 2019.
Adam Simpson, director of marketing at etc.venues, said: “This is a great start to the year for our business and a terrific boost to the recovery of the industry. Many clients are relieved we did not have another national lockdown as it bodes well for the rest of the year and has encouraged them to plan for multiple events through to the end of 2022.
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