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Latest News

18 Apr

Sheffield: forging a new identity


Sheffield: forging a new identity | Conference News

The city is proud, creative, welcoming and authentic and offers event organisers a fusion of urban and outdoor options.

The breath of fress air is literal: three years ago Sheffield rebranded itself as The Outdoor City, a recognition of its unique position as the only major UK city to have a national park within its boundary (a third of the city lies within the Peak District National Park known locally as Sheffield’s back garden).

An outdoor DNA also runs through the city’s population. Sheffield boasts more than 10,000 climbers and spends 3.2 times more per head on outdoor equipment than anywhere else in the UK.

Conference organisers can leverage this tradition for events and take advantage of the proximity of country beauty spots such as Chatsworth for gala dinners and receptions (14 miles from the city centre), either separately or in combination with a city centre venue or hotel.

Creating new conference specialisms

Emma France, head of business visits and events at Marketing Sheffield, says the city is very much back in the meetings business

2017 was a big year for Sheffield. The value of conference business to the city had increased again and the 10th year of our ambassador programme saw us celebrating some fantastic ambassador-led events and recruiting the next generation.

Increased success in the international market saw us join the International Congress and Convention Association (ICCA) and proactively target events in our key sectors in partnership with our ambassadors.

Our role as a bureau is even more focused on attracting events that support, develop and cement our intellectual capital.

We are a city with a reputation for internationally recognised research in both of our universities, and across our teaching hospitals and the development of new research centres is fast paced.

Sheffield Hallam University’s Advanced Wellbeing Research Centre is set to become the world’s most advanced R&D centre for physical activity. It is making ground-breaking research into health problems like obesity and dementia.

The University of Sheffield’s Advanced Manufacturing Research Centre specialises in aerospace, automotive and healthcare and has partnerships with Boeing, McLaren Automotive and Rolls Royce – exciting catalysts for winning events.

It’s so interesting to work with experts across the city who lead the way in such a variety of areas-from child health technology to orthopaedics (it makes sense that the city that gave you steel also gives you joints!), healthcare technology, coeliac disease and gluten-related disorders… I could keep going. And we’re not just looking at attracting conferences. Some of our specialisms are so new we’re looking at creating events, too.

Six of the best

Sheffield City Hall: This Grade II listed building is a firm favourite for organisers. The venue seats 2,271 delegates and offers a variety of flexible event space in the heart of the city.

FlyDSA Arena: Sheffield’s 12,500-seater Arena has hosted conferences and exhibitions on behalf of organisations such as HSBC and UCAS but is equally at home hosting major entertainment and sporting events.

University of Sheffield: The Diamond Building is still making its mark with its modern architecture and seven lecture theatres. This is supported by a portfolio of venues including the 1,250-seater Octagon Centre, a boutique hotel and fine dining at Firth Court.

Sheffield Hallam University: Central facilities for up to 446 delegates. The new STEM Atrium space is near the train station and connects to a large auditorium and hundreds of flexible meeting rooms.

The Cutlers Hall: A venue steeped in history and grandeur and home to the Master Cutler. Famous for gala dinners, the space is adaptable for conferences up to 500. The smaller rooms suit drinks receptions and private dining and showcase the history of Sheffield’s cutlery industry throughout the ages.

Magna: Formerly one of the world’s largest steelworks, the venue now offers 4,000sqm of flexible space. Elements of the original building are still preserved adding a special feel to this blank canvas.

Source: Conference News

Author: Paul Colston


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19 Mar

Destination: Shoreditch

Situated within walking distance of Liverpool Street, Old Street and Shoreditch High Street stations, you will find many interesting venues to host all types of events.

The Old Truman Brewery, East London’s revolutionary arts and media quarter, is home to a hive of creative businesses as well as exclusively independent shops, galleries, markets, bars and restaurants. For over twenty years the Old Truman Brewery has been regenerating its ten acres of vacant and derelict buildings into spectacular office, retail, leisure and event spaces. The finely tuned mix of business and leisure has created an environment unique in London, making the Old Truman Brewery a destination in its own right.

The Yard is a unique and versatile venue, an impessive Victorian warehouse that combines original features with a contemporary twist.

Shoreditch Town Hall, a grade 11 listed building, once a civic building, it is now an arts space and a flagship venue for the community as well as offering it’s spaces for events hire. With eight stunning and unique spaces top choose from, it offers a range of flexible spaces for any event.

There are several boutique hotels in the area, The Curtain sits in the heart of Shoreditch centered around 120 guest rooms and suites, there is a rooftop pool and lounge, 24-hour gym, treatment rooms, co-working space and 6,000 square feet of event space, with a ballroom, screening room and more.

An eclectic dining scene features everything from trendy chain restaurants and smart gastropubs, to artisan coffee shops and noodle bars. Vintage and design shops are plentiful.

If you are looking to hold and event in Shoreditch, send us the enquiry  details and we will come back to you with some exciting options to choose from!”


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21 Feb

New events space to light up at Science Museum


The Science Museum in South Kensington has revealed the inspirational name behind its brand new multi-functional events venue. Named Illuminate, the space will open in January 2019 as a progressive destination that will not only anticipate, but will surpass, the needs of the ever-evolving events industry.

Ben Lheureux, head of catering & events at the Science Museum Group, says: “We spent a great deal of time developing the identity of our new dedicated events space. We wanted to create something that is not only synonymous with the Science Museum Group and our brand values, but that resonates with the forward-thinking events industry. With our ethos of innovation and inspiring futures, Illuminate will be the the ideal platform to host engaging, progressive events that encourage new ways of thinking.”

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15 Jan

New Principal London hotel set to launch


The latest addition to the Principal hotel collection will open in London in early 2018. The unveiling of the 334-room Principal London will transform the former Hotel Russell, a Grade II* listed building which occupies the eastern flank of Russell Square in Bloomsbury.

The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898. Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside The Principal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history whilst providing stylish form and function for the modern traveller.

The Principal London has an healthy meetings and events offer, with a magnificent Grade II listed ballroom and eight additional spaces, catering for groups of up to 450. The company’s new Smart Space initiative will ensure that guests receive a highly responsive, personalised meetings and events service with nine service features covering everything from a live availability booking service to truly tech-savvy support, with up to 1GB Wi-Fi.

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